Cultural Care Au Pair

EF Education First • Lucerne, Switzerland
Cultural Care Au Pair (CCAP) is a U.S.-based cultural exchange program that connects American families with young adults from around the world to provide live-in childcare.

In 2017, the brand began what would be a 2-year refresh. The original design was outdated and CCAP wanted to keep up with the competition.

The aim was to unite the host family and au pair worlds through a cohesive brand.

My focus was to redesign the logo and create supporting material that told the brand’s story.

Fig. 1

Mockups

Fig. 2

Previous iterations