Pei-Jeane C. Keller
UX/UI Designer
Made with

Visual portfolio

My life before user-centered design

Introduction

Before I made the career switch to User Experience (UX) Design, I worked for nearly a decade as a graphic designer. I started out in print, designing posters and brochures, and later moved onto large-scale campaigns, from designing ads across public transportation, to art directing and designing videos that were displayed in South Korea during the 2018 Winter Olympics.

Below are several works that I am most proud of.

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Pyeongchang 2018
Winter Olympics

Our video about snowboarding being projected during the event.

Our video about snowboarding being projected during the event.

Sports education for all

EF Education First (EF) served as the official education provider for the Pyeongchang 2018 Olympic and Paralympic Winter Games. Our team in Hong Kong was tasked with creating 27 educational videos about all the winter sports that are part of the Olympics, including Paralympic sports. 

These videos were part of the educational program in South Korea, where Olympic ambassadors visited various schools to teach the children about the sports that their country would be hosting. 

To support the videos, I also provided a web-learning platform, posters, and a coloring book.

My role: Illustrator and storyboard artist

Sit back, relax, and enjoy some facts about figure skating. 

Sit back, relax, and enjoy some facts about figure skating. 

The videos were made available to watch on Korean Air, around public transportation in Korea during the Olympics, and even during the Games.

EF EPI: English
Proficiency Index

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Measuring English proficiency around the world

The EF EPI: English Proficiency Index is the world’s largest ranking of countries by English skill level. This project was spearheaded by the company and has since gathered traction within the business industry. Every year, EF gathers data from their users via free English tests and publishes this into a report. 

In addition to the report booklet, we created pamphlets for each participating country so they could see their rankings in detail.

My role: Graphic designer

The colors indicated the country's average proficiency level—dark blue meant the highest proficiency and orange was the lowest.

The colors indicated the country's average proficiency level—dark blue meant the highest proficiency and orange was the lowest.

"We are EF" campaign

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Visual portfolio

Painting Boston pink

In Boston, Massachusetts, EF Education First is known for their bright pink branding. Our team wanted to push this recruiting campaign further by painting the town pink, covering all of the major public transportation with the eye-catching color. 

The main idea of the campaign was to let Bostonians know that EF is an international company. The word "Hello" was translated into different languages and displayed within the interior and exterior of these trams.

My role: Art director and graphic designer

Like Like Zine

This spread is from Issue 3: The movie issue

This spread is from Issue 3: The movie issue

A passion project

This is probably my most proudest work simply because it was co-created by me and Vince Roque

Both Vince and I love to write as a hobby, so to push ourselves to do so since we couldn't during our day jobs (he worked as a video editor), we decided to start a self-publication as a writing project.

Our zines featured contributions (in both written and visual form) from various friends. We have four issues under our belt, each one delving into a specific theme. 

My role: Writer, editor, and principle designer

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10
Years of design experience
3
Countries lived
100+
Bowls of noodles
1
Cat who's traveled with me the entire time