In 2017, the brand began what would be a 2-year refresh. The original design was outdated and CCAP wanted to keep up with the competition.

The aim was to unite the host family and au pair worlds through a cohesive brand. 

My focus was to redesign the logo and create supporting material that told the brand’s story.

Logo concept and design elements

Happy heartI love illustrations, so I wanted to create a fully illustrated logo that captured the youthful spirit of the au pairs and children.

Big smileThe happy face was deemed too childish, so I opted for another version that incorporated analog print elements with just one big smile.

You can tell I liked this one a lot because it’s a more finessed.